It’s all the rage.
Rackin' it in Paris
We’re not talking the failed yellow bike experiment in St Paul back in 1995. However well-intentioned, we didn’t have the power of the credit card back then. Now there’s accountability. Once you swipe your card, you’re responsible. And it looks like that’s been the ticket for the successful Vélib’ (“a contraction of vélo for bike and liberté”). A popular New York Times article has profiled the successful bike rental program. I think the coolest part is this:
And on July 27, at the conclusion here of the Tour de France, 365 lucky Vélib’ riders will be chosen to ride along for a while and cross the finish line.
Sign me up!
